Over many years, based on her own experiences and those of the many men and women she has helped in their desire to overcome recalcitrant, unhealthy habits and addictions, Edwige Gilbert has discovered that “willpower” does not work. Why?  Because the mind perceives it as painful...I should...and resists. 

So, sooner rather than later, the mind will seek the comfort of the familiar, and return to what gives it pleasure—even if that momentary pleasure is unhealthy, harmful or dangerous.  What does work, she recognized, was enlisting the subconscious in such a way that new, healthy habits could be put in to place and “anchored” there, permanently.  The tragedy is that millions of people are still struggling, angry and disappointed with themselves that they have failed some ridiculous “willpower”  test.  The good news is that many people have been and are being helped by Edwige. She has taught them to give up “trying,” and in so doing access the real key to change and restore their joie de vivre. 

The foundation of the Fresh Start program is a two part process called “Clear and Create.” The first part of this process is the “3 Cs” meditation, which will dispel anxiety and allow the individual to become Calm, Centered, and Connected. The second part is “The Screening Room,” a self hypnosis technique that allows the individual to mentally visualize his or her ideal self (i.e. already svelte, a non –smoker, confident, successful, etc.). Edwige also teaches a series of personal "anchoring" techniques to help the the individual regain emotional balance, and self-control, anywhere and at anytime.